frontiers of marketing thought and science
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Published by American Marketing Association in Chicago .
Written in English

Subjects:

  • Marketing.

Book details:

Edition Notes

Statementedited by Frank M. Bass.
ContributionsBass, Frank Myron, 1926- ed., American Marketing Association.
The Physical Object
Paginationxviii, 336 p.
Number of Pages336
ID Numbers
Open LibraryOL16478444M

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